Sometime in February, an article titled “Dear Wizkid, Your Star Is Falling” well, I now recognise how wrong I was at that point.
It’s no longer news that African music is enjoying a re- emergence on the global music scene. More and more international record companies are doing business with African artists. A recent example is music mogul Jay Z and his Tidal music service. Jay sent a top executive from his company to meet with some Nigerian record labels to develop a partnership that will lead to more exposure for Nigerian music. This simply proves the earlier stated fact.
With all this going on, one must recognise the efforts of Wizkid in taking the African sound to more and more homes abroad. In a short while, the Ojuelegba crooner has scored major collaborations with the likes of Drake, Chris Brown, Skepta and allegedly Rihanna. Swizzbeatz and Alicia Keys shared videos of themselves dancing to his music. And it seems the Starboy boss is not done. He continually teases via his social media accounts that he has more work with other stars in the pipeline.
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